Sans Normal Okguw 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Alleyn' and 'Alleyn Pro' by AVP, 'Noah' by Fontfabric, 'Acherus Grotesque' and 'Acherus Militant' by Horizon Type, and 'Keep Calm' by K-Type (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, confident, clean, neutral, clarity, impact, approachability, versatility, rounded, geometric, chunky, sturdy, high legibility.
A heavy, geometric sans with broad proportions and smooth, low-contrast strokes. Curves are round and continuous, with large counters and open apertures that keep forms readable at size. Terminals are mostly straight-cut and clean, while joins stay compact and sturdy; diagonals (V, W, X, Y) feel stable rather than sharp. Lowercase shapes follow a simple, contemporary construction with a single-storey a and g, a short-armed r, and a balanced, plain t; figures are wide, bold, and evenly weighted for strong presence.
Well-suited to headlines, brand marks, and poster typography where a strong, clean sans is needed. The open forms and sturdy construction also make it effective for short UI labels, navigation, and signage applications where quick recognition matters.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense heft. It reads as straightforward and contemporary—more utilitarian than expressive—suited to clear messaging and strong visual emphasis.
Likely designed as a contemporary display-to-text sans that prioritizes clarity, solidity, and friendly geometry. The simplified lowercase and wide, even rhythm suggest an intention to perform reliably across attention-grabbing titles and compact, high-contrast layouts.
Spacing appears generous in both the grid and text sample, helping the dense weight avoid looking cramped. Round letters like O and Q are notably full and smooth, and the family maintains consistent stroke thickness across curves and straight segments for an even texture.