Sans Normal Uhdiw 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, editorial, impact, legibility, approachability, modernity, clarity, rounded, smooth, open counters, high legibility, soft terminals.
A heavy, smooth-textured sans with generously rounded curves and open counters. Strokes are fairly uniform with subtle modulation, producing a solid, even color across words and lines. The proportions run on the broad side with ample interior space, and the lowercase maintains a balanced, readable x-height with clear ascenders and descenders. Terminals tend to be softly finished rather than sharply cut, contributing to a calm rhythm and a consistent, contemporary silhouette in both text and display sizes.
This font is well suited to bold headlines, brand marks, packaging, and signage where strong presence and quick recognition matter. It can also work for short-to-medium blocks of text—such as marketing copy or editorial subheads—when a robust, contemporary voice is desired.
The overall tone is modern and self-assured, with a friendly approachability driven by rounded forms and open spacing. Its weight and breadth make it feel emphatic and headline-ready while still staying readable and composed.
The design appears intended to deliver a contemporary sans look with assertive weight and broad proportions, prioritizing clarity and visual impact. Rounded geometry and open counters suggest an aim for approachability and legibility while maintaining a confident, modern character.
The numeral set matches the letterforms with similarly rounded shapes and sturdy construction, keeping texture consistent in mixed alphanumeric settings. In the sample text, the font holds up well in dense paragraphs, maintaining clear character separation and a stable baseline rhythm despite the strong weight.