Sans Normal Arlig 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Altivo' by Kostic (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, branding, clean, modern, friendly, neutral, open, legibility, versatility, neutrality, clarity, modern utility, geometric, round, crisp, unembellished, straightforward.
This typeface presents a clean, geometric sans construction with round bowls and smooth, near-circular curves balanced by straight-sided stems. Terminals are largely plain and crisp, with minimal modulation, creating an even color in text. Proportions feel open and generously spaced, with broad capitals and roomy counters; the lowercase follows a simple, practical skeleton with a two-storey “g” and compact ear, and a single-storey “a.” Numerals are similarly round and readable, with clear differentiation and consistent stroke endings.
Well-suited for interface typography, product copy, and general-purpose editorial settings where clarity and a neutral voice are needed. The open shapes and steady rhythm also support wayfinding and signage, while the geometric cleanliness can serve contemporary branding and packaging that needs an unobtrusive sans.
The overall tone is modern and neutral with a friendly, approachable softness from the rounded forms. It reads as straightforward and functional rather than expressive, aiming for clarity and calmness across longer passages.
The design appears intended as a versatile, modern sans with geometric roundness and restrained detailing, prioritizing legibility and an even typographic texture for everyday communication.
Round characters like C, G, O, and Q show smooth, consistent curvature, while diagonals (V, W, X, Y) remain sturdy and clean. The sample text retains legibility at display sizes, with open apertures and counters supporting quick scanning.