Sans Normal Bulah 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, brand systems, wayfinding, editorial text, clean, modern, neutral, friendly, straightforward, versatility, clarity, neutrality, modern utility, geometric, rounded, open apertures, even rhythm, monoline.
This is a clean sans with predominantly geometric construction and smooth, round curves. Strokes are even and monoline in feel, with gentle terminals and consistent curvature across bowls and counters. Uppercase forms are simple and wide-open, while lowercase keeps a practical, readable rhythm with single-storey a and g and compact, rounded joins. Numerals follow the same restrained geometry, with clear, uncluttered silhouettes suited to continuous text and UI-scale rendering.
It performs well for interface text, product copy, and general-purpose branding where a modern, unobtrusive sans is needed. The open forms and even texture also suit signage and wayfinding, as well as editorial settings that benefit from a calm, highly legible voice.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry reads as approachable and friendly without becoming playful, making it feel dependable and understated in a wide range of contexts.
The design appears intended as a versatile everyday sans: simple, geometric, and readable, with rounded forms that keep the texture smooth and approachable. It aims for broad usability across headings and text while maintaining a consistent, contemporary look.
Counters are fairly open and shapes avoid sharp or decorative details, producing a smooth texture in paragraphs. The design maintains a consistent visual color, with curves and straight strokes balancing cleanly for predictable spacing and a tidy typographic rhythm.