Sans Normal Ohgur 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'TT Hoves Pro' by TypeType and 'Genera' and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, approachability, modernity, emphasis, rounded, blocky, compact, clean, dense.
A heavy, rounded sans with broad, smooth curves and largely uniform stroke thickness. Counters are compact and apertures tend to be relatively closed, producing a dense, solid texture in text. Terminals are clean and blunt, with gently softened corners that keep the overall color even and cohesive. The design balances geometric roundness with sturdy, slightly squarish proportions, maintaining strong legibility at display sizes.
Best suited to headlines, posters, and brand marks where a strong, compact voice is desirable. It also works well for packaging, signage, and UI moments that need immediate emphasis, such as buttons or promotional callouts. For longer text, it will read most comfortably at larger sizes with generous leading to offset the dense color.
The overall tone is bold and assertive, with a friendly softness from the rounded shaping. It feels contemporary and pragmatic rather than delicate, projecting clarity and confidence in headlines and short statements. The dense letterforms add a sense of weight and decisiveness that suits attention-seeking messaging.
The design appears intended to deliver maximum impact with minimal stylistic distraction: a bold, rounded sans that stays clean and consistent while remaining approachable. Its compact counters and sturdy shapes prioritize punchy readability and a modern, no-nonsense presence in display typography.
In running lines, the heavy weight and tight counters create a strong typographic “block” effect, making spacing and line breaks visually prominent. Numerals and uppercase forms read particularly forcefully, while the lowercase keeps a compact, workmanlike rhythm that emphasizes impact over airiness.