Sans Normal Osret 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type; 'FF Kievit', 'FF Tisa Sans', and 'FF Tisa Sans Paneuropean' by FontFont; 'TheSans' by LucasFonts; and 'PF Adamant Sans Pro' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, cheerful, impact, approachability, clarity, modernity, simplicity, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with broad, rounded bowls and blunt terminals that keep the silhouette dense and compact. Curves are smooth and circular, while joins and corners are simplified for a sturdy, poster-like rhythm. Counters are relatively tight at this weight, giving the face a strong, dark color in text. The lowercase shows single-storey forms (notably the a and g), a short-armed r, and a straightforward, utilitarian feel across the alphabet and figures.
Best suited to headlines and display settings where strong weight and simple geometry help words land quickly. It performs well for branding, packaging, and signage that need a friendly but emphatic presence, and can also work for short blocks of UI or marketing copy when ample size and spacing are available.
The overall tone is bold and approachable, with a friendly roundness that reads as contemporary and energetic rather than severe. Its chunky shapes and compact counters create an assertive voice suited to attention-grabbing messages.
Designed to deliver maximum impact with minimal complexity: a bold, rounded sans optimized for clear shapes, fast recognition, and a contemporary, approachable personality in display typography.
Uppercase forms are especially solid and uniform, with round letters (O, C, G) feeling distinctly circular, while diagonals (V, W, X) stay wide and stable. Numerals are similarly weighty and simple, designed to match the strong, graphic texture of the letters in headings.