Slab Square Rusy 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, branding, sturdy, friendly, retro, utilitarian, confident, impact, sturdiness, display readability, retro utility, brand presence, chunky, blocky, ink-trap feel, rounded corners, heavy serifs.
A heavy, blocky slab serif with compact proportions and broad, squared serifs. Strokes are thick and largely even, with gently rounded corners that soften the otherwise rectangular construction. Counters are relatively small and openings are tight, creating a dense texture in text. The lowercase shows single-storey forms (notably a and g) and a substantial, straight-sided rhythm; joins and terminals often hint at ink-trap-like notches and blunt, squared endings.
Best suited to headlines, posters, and signage where its dense weight and squared slabs can carry from a distance. It also fits packaging and brand marks that want a robust, vintage-leaning voice. For longer passages, it works most comfortably at larger sizes with generous spacing to offset the tight apertures and dark texture.
The overall tone is sturdy and workmanlike with a warm, approachable edge. Its chunky slabs and softened geometry evoke a retro, industrial sensibility—confident and practical rather than delicate or refined.
The design appears intended to deliver high-impact readability with a strong, rectangular slab-serif voice, balancing industrial sturdiness with softened corners for a friendlier feel. Its consistent weight and blunt terminals suggest a focus on bold display performance across letters and numerals.
In running text the font produces a strong, dark color and an assertive presence, especially at larger sizes. The numerals are wide and bold, matching the heavy typographic color of the letters and reinforcing the poster-like impact.