Slab Square Hisa 1 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, western, vintage, rugged, playful, poster-like, display impact, vintage tone, handmade feel, heritage styling, blocky, bracketed, crisp, chunky, sturdy.
A heavy, block-forward slab serif with wide, squared counters and firm, rectangular serifs. Strokes stay largely monolinear, but edges are intentionally uneven, giving the outlines a lightly distressed, cut-paper or hand-stamped feel. Curves (C, G, O) are squarish and slightly flattened, while joins and shoulders show small kinks and bends that add texture without breaking legibility. The lowercase is compact and workmanlike, with a single-storey a and g, a sturdy r, and a tall, narrow i/j with small, square dots. Figures are stout and poster-ready, with simplified shapes and strong vertical presence.
Well suited to posters, event graphics, storefront signage, labels, and packaging where a bold, characterful slab can carry the message. It also fits logotypes and short headlines that benefit from a vintage or Western-leaning voice, especially in high-contrast black-on-light applications.
The font reads as classic display lettering with a frontier/heritage flavor—confident, a bit rough around the edges, and made to feel printed rather than purely digital. Its irregularities introduce warmth and character, pushing it toward a friendly, handmade tone while keeping a bold, authoritative stance.
The design appears intended to merge sturdy slab-serif structure with a deliberately imperfect finish, evoking letterpress, stencil-cut, or wood-type inspired display lettering. Its goal seems to be instant impact and recognizability, with added personality from controlled roughness rather than refined precision.
Texture is consistent across the set: corners are subtly chipped or bowed and horizontals often show slight waviness, which helps prevent large text from looking too rigid. The sample text demonstrates strong word shape and punchy headlines, though the dense weight and lively edges suggest more comfort at display sizes than in extended small-size reading.