Sans Normal Keluw 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Pill Gothic' by Betatype, 'Morandi' by Monotype, 'TT Commons™️ Pro' by TypeType, 'Nominee' by TypeUnion, and 'Brilk' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, assertive, industrial, space saving, high impact, express motion, modern utility, oblique, condensed, compact, geometric, clean.
A compact, oblique sans with thick, even strokes and tightly controlled spacing. The letterforms lean forward with a steady slant and maintain rounded, geometric curves paired with crisp, flattened terminals. Counters are relatively small and the overall silhouette is dense, producing a strong, uniform texture in words and lines. Figures follow the same forward-leaning rhythm, with simple, sturdy shapes optimized for impact rather than delicacy.
This style suits headlines, logos, labels, and poster typography where a forceful, energetic presence is needed. It also works well for sports and automotive-inspired branding, packaging callouts, and UI banners where compact width and high visual weight help text stand out at a glance.
The font projects speed and drive, with a punchy, no-nonsense tone that feels contemporary and performance-oriented. Its compressed, forward-leaning stance suggests motion and urgency, lending an energetic voice to headlines and short statements.
The design appears intended to deliver maximum impact in limited horizontal space while conveying motion through an oblique stance. Its consistent stroke weight and simplified geometry prioritize clarity and punch in display settings over nuanced typographic detail.
Round letters like O/C/G read as slightly squashed horizontally, reinforcing the compact set width, while diagonals in A/V/W/X feel sharp and efficient. The lowercase maintains clear, familiar skeletons and a pragmatic rhythm, keeping the overall impression functional and direct.