Sans Normal Afmut 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Ninova' by Fontuma, 'Brandon Text' by HVD Fonts, 'Avenir Next Paneuropean' by Linotype, and 'Merlo Neue' by Typoforge Studio (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, clean, friendly, dynamic, neutral, versatile oblique, contemporary clarity, friendly modernity, readable display, oblique, rounded, open apertures, single-storey, soft terminals.
A clean oblique sans with rounded construction and smooth, low-contrast strokes. Forms are built from broad curves and straight segments with gently softened terminals, giving letters a slightly warm, contemporary feel. Proportions are balanced with a steady rhythm; counters are open and circular, and spacing reads even in both uppercase and lowercase. The lowercase shows a single-storey ‘a’ and ‘g’, while figures follow the same rounded, streamlined geometry for a cohesive set.
Works well for branding and display settings where a modern oblique voice is helpful—logos, headlines, and short statements. The clean shapes and open counters also suit UI labels, navigation, and product packaging where a friendly but straightforward impression is needed.
The overall tone is modern and approachable, with the oblique slant adding motion and a lightly informal, energetic character. It feels contemporary and neutral rather than decorative, suitable for communication that should read as clear and friendly.
The design appears intended as a versatile oblique sans that combines contemporary rounded geometry with practical readability. Its consistent slant and smooth curves aim to deliver a sense of momentum and approachability while remaining restrained and broadly usable.
The oblique angle is consistent across caps, lowercase, and numerals, and the rounded shapes keep the texture smooth at larger sizes. In the sample text, the type maintains clarity while creating a continuous forward flow, making it especially effective where a dynamic emphasis is desired without resorting to heavy weight.