Sans Normal Lydat 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller' and 'Muller Next' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, 'Neue Reman Sans' by Propertype, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, retro, friendly, energetic, impact, motion, approachability, display clarity, slanted, chunky, rounded, compact, soft corners.
A heavy, slanted sans with compact proportions and large, rounded counters. Strokes are thick and relatively uniform, with softly blunted terminals and smooth, bulging curves that keep the texture dark and even. The uppercase feels wide-set and stable, while the lowercase is stout and highly legible, with single-storey forms (notably a and g) and simple, open shapes. Numerals are bold and rounded, built for high contrast against the background rather than fine detail.
Best suited to short, high-impact settings such as headlines, posters, and promotional graphics where a strong, dark typographic voice is needed. It can work well for sports branding, energetic event materials, bold packaging, and logo wordmarks, especially at medium-to-large sizes.
The overall tone is upbeat and assertive, combining a friendly roundness with a forward-leaning, energetic stance. It reads as playful and action-oriented, with a hint of vintage athletic or headline display character.
The design appears intended to deliver maximum punch with a fast, forward motion, using rounded geometry and heavy strokes to stay approachable while remaining emphatic. Its simplified, sturdy letterforms suggest a focus on display readability and brand presence.
The slant and thick joins create a dynamic rhythm in longer lines, and the tight apertures in letters like e and s contribute to a dense, poster-like color. The design prioritizes impact and clarity at larger sizes over delicate interior spacing.