Sans Normal Lodiv 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next' by Linotype, 'Neue Reman Sans' by Propertype, 'Akwe Pro' by ROHH, 'Kolage' by Runsell Type, 'Corbert Compact' by The Northern Block, 'Elysio' by Type Dynamic, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, retro, loud, confident, punchy, impact, energy, attention, branding, display, oblique, rounded, blocky, soft corners, compact.
A heavy, oblique sans with broad, rounded forms and smoothly curved terminals. Strokes are consistently thick with minimal contrast, giving the letters a dense, compact footprint and strong color on the page. Counters are relatively tight (notably in O/8/9), while joins and curves stay clean and simplified. The slant is steady across capitals, lowercase, and figures, creating a forward-leaning rhythm and a strong sense of momentum.
Best suited to headlines and short-to-medium display text where strong emphasis and speed are desirable. It works well for sports branding, promotional graphics, packaging, and high-visibility signage, and can also serve as an attention-grabbing secondary typeface alongside a more neutral text face.
The overall tone is energetic and assertive, with a distinctly sporty, retro-leaning feel. Its bold, rounded shapes read as friendly but forceful, projecting confidence and impact rather than delicacy or refinement.
The design appears intended to deliver maximum impact with a streamlined, rounded construction and a consistent oblique stance. Its simplified shapes and tight counters prioritize bold presence and energetic rhythm for display-oriented typography.
Uppercase forms are sturdy and geometric, while the lowercase introduces more distinctive silhouettes (single-storey a and g, a simple i with a round dot), helping word shapes remain recognizable despite the weight. Numerals are large and prominent, matching the same blunt, powerful construction for consistent emphasis in mixed text.