Slab Square Ruwa 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Sánchez Niu' by Latinotype, 'Etelka Slab' by Storm Type Foundry, and 'Cabrito Inverto' by insigne (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, confident, rugged, industrial, retro, friendly, impact, durability, heritage, clarity, blocky, sturdy, chunky, square, compact.
A heavy, blocky slab serif with square-cut terminals and pronounced, rectangular serifs that give the letters a stamped, poster-like solidity. Strokes are broadly uniform, with minimal modulation and crisp joins, creating a compact rhythm and strong color on the page. Counters are generous for the weight, and the curves (notably in C, O, and S) stay rounded while finishing with flat, squared endings that reinforce the geometric feel. Lowercase forms read sturdy and straightforward, with a single-storey a and g and a wide, stable stance across the alphabet.
Well-suited for headlines, posters, and signage where maximum impact and quick recognition are needed. It also fits branding and packaging that wants a sturdy, heritage-leaning voice—especially in food, beverage, outdoors, or industrial-adjacent themes.
The font conveys a bold, no-nonsense tone with a friendly, retro workwear energy. Its heavy slabs and squared finishes suggest reliability and practicality, while the rounded bowls keep it approachable rather than severe.
The design appears intended to deliver high-impact readability with a rugged slab-serif character, combining rounded core shapes with square-ended details for a confident, tactile presence.
The weight and broad proportions create strong emphasis at display sizes, and the square serifs remain visually consistent across caps, lowercase, and numerals. Numerals match the overall sturdiness and feel designed to hold up in dense, high-impact settings.