Slab Contrasted Pily 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Equip Slab' by Hoftype, 'Emy Slab' and 'Sánchez Niu' by Latinotype, and 'Weekly' by Los Andes (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports branding, american, collegiate, confident, friendly, sturdy, impact, tradition, emphasis, durability, approachability, slab serif, bracketed, blocky, rounded, compact counters.
A heavy slab-serif design with broad proportions, stout stems, and firmly bracketed rectangular serifs. Curves are generously rounded and terminals feel softened, giving the bold mass a slightly cushioned, approachable texture. Counters are relatively compact, joins are robust, and spacing reads steady and even, producing a solid, poster-ready rhythm across both caps and lowercase. Numerals match the overall bulk with simple, sturdy forms designed for strong presence at display sizes.
Best suited to headlines, posters, and signage where a bold, high-impact slab serif is needed for quick recognition. It also fits packaging and branding that benefit from a sturdy, traditional voice, including collegiate or team-adjacent identity work and bold editorial callouts.
The tone is assertive and dependable, with a classic, Americana-inflected heft that reads both authoritative and welcoming. Its chunky slabs and rounded curves project confidence and practicality, evoking traditional printing, campus athletics, and old-fashioned signage.
The design appears intended to deliver maximum presence with a traditional slab-serif structure, balancing blunt strength with rounded shaping for approachability. It prioritizes bold legibility and a recognizable, classic display flavor over fine-detail refinement.
Uppercase shapes are especially block-forward with emphatic serifs, while the lowercase maintains the same weight and softness, keeping multi-line text feeling cohesive and dense. The overall silhouette favors strong horizontals and clear, simplified construction rather than delicate detailing.