Serif Normal Pivi 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, classic, fashion, refinement, impact, heritage, editorial voice, premium feel, bracketed, hairline, crisp, tapered, calligraphic.
A high-contrast serif with pronounced thick–thin modulation and sharp, hairline finishing strokes. Serifs are finely bracketed and often taper to pointed terminals, giving edges a crisp, engraved feel. The capitals are stately and relatively broad, with strong vertical stress and tight interior counters in letters like B, D, and P. Lowercase shows a traditional text structure with a two-storey a and g, compact joins, and small, precise punctuation; numerals follow the same contrasty, formal rhythm.
Best suited to headlines, magazine typography, premium branding, and packaging where the high contrast and sharp detailing can be appreciated. It can also work for short-form editorial copy or pull quotes when set with comfortable spacing and sufficient size to preserve the hairline strokes.
The overall tone is polished and theatrical: assertive in headlines, refined in detail, and distinctly editorial. Its sharp hairlines and sculpted curves project luxury and tradition with a slightly dramatic, display-forward flair.
The design appears intended to deliver a classic book-serif foundation with elevated contrast and finely cut details for contemporary editorial and brand use. It prioritizes sophistication and visual impact through crisp serifs, strong vertical rhythm, and dramatic thick–thin modulation.
In text settings the thin strokes can read delicate against the heavy stems, creating a lively sparkle at larger sizes. Curves in letters like S, C, and O feel carefully carved, while diagonals (V, W, Y) stay crisp and formal rather than casual or geometric.