Serif Flared Mydoh 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, dramatic, refined, modern classic, luxury, impact, elegance, editorial tone, signature look, didone-like, hairline, bracketed, sculpted, crisp.
A sculpted serif design with extreme thick–thin modulation and crisp hairline details. Vertical stems carry substantial weight while horizontals and connecting strokes drop to razor-thin, producing a sharp, high-fashion rhythm. Serifs are fine and elegant with a subtly flared, tapered feel at stroke endings, giving terminals a carved, chisel-like finish rather than blunt cuts. Proportions read on the wider side with generous counters and steady, upright posture; curves are smooth and controlled, and the overall texture alternates between bold blacks and delicate white slivers.
Best suited to large-scale typography where contrast and fine details can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, and poster titles. It can also work for short pull quotes or section openers, but is visually assertive for long passages at small sizes.
The tone is polished and theatrical, balancing luxury and precision. Its strong contrast and incisive detailing evoke runway/editorial typography and upscale branding, while the slightly sculptural terminals add a distinctive, contemporary edge.
The design appears intended to deliver a luxurious, contemporary serif voice through dramatic contrast, elegant hairlines, and sculpted terminals, prioritizing impact and sophistication in display typography.
In display sizes the hairlines and tapered joins become a defining feature, creating sparkle and an energetic baseline rhythm—especially in letters like S, G, and Q and in the sharply modeled diagonals. Numerals follow the same high-contrast logic, with a more stylized, editorial presence than a utilitarian text face.