Sans Superellipse Orlom 1 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Kuunari' by Melvastype and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, packaging, industrial, condensed, utilitarian, technical, poster-ready, space-saving, impact, clarity, systematic geometry, signage utility, rounded corners, tall proportions, compact counters, square curves, uniform strokes.
A tall, tightly proportioned sans with uniform stroke weight and a compact, vertical rhythm. Curves resolve into rounded-rectangle (superellipse-like) forms, giving letters squared bowls and softened corners rather than true circular geometry. Terminals are clean and mostly flat, apertures are relatively closed, and counters stay small, which reinforces a dense, economical texture in lines of text. Numerals follow the same squared-round construction with sturdy, simplified shapes designed to hold up at display sizes.
Best suited to headlines, posters, and branding where a compact, vertical presence is useful and the squared-round forms can become part of the visual identity. It also fits wayfinding, labels, and packaging that benefit from a sturdy, space-saving sans with an industrial character.
The overall tone feels industrial and no-nonsense, with a slightly retro-mechanical flavor created by the squared curves and condensed stance. It reads assertive and functional, more like labeling and signage than editorial typography.
The design appears intended to deliver maximum impact and clarity in limited horizontal space while maintaining a cohesive rounded-rectangle geometry across letters and figures. Its consistent, squared curves suggest a focus on modern utility and reproducible display performance rather than delicate detail.
The condensed width and compact internal spaces create strong word shapes and a high-contrast silhouette at a distance, while the rounded corners keep the voice from feeling sharp or aggressive. The lowercase maintains a straightforward, single-storey construction in places and matches the uppercase’s squared-round motif for a consistent system feel.