Serif Other Tete 1 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'House Of Cards' and 'Sheepman' by Dharma Type and 'MARLIN' by Komet & Flicker (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, industrial, vintage, authoritative, condensed, mechanical, impact, space saving, poster style, retro utility, wedge serif, chamfered, angular, blocky, squared counters.
A condensed display serif with heavy, uniform stroke weight and crisp, angular terminals. Serifs read as short wedge-like or chamfered projections rather than classic brackets, giving the letterforms a cut, machined feel. Counters tend to be squared-off with tight apertures, and many curves resolve into flattened corners, producing a rigid, columnar rhythm. The lowercase is tall with compact bowls and a mostly single-storey construction where applicable, maintaining a consistent, vertical stance across the set.
This font is best used for headlines, posters, labels, and signage where condensed width and high visual density help maximize impact in limited space. It can also work well for branding and packaging that aims for an industrial or vintage display voice, especially in short phrases and titling rather than extended body copy.
The overall tone is stern and workmanlike, evoking poster-era utility type and engraved signage. Its sharp corners and compressed proportions suggest strength and urgency, with a slightly retro, industrial edge that feels suited to bold statements rather than subtle reading.
The design appears intended to deliver a forceful, space-efficient display serif that blends traditional serif cues with a squared, engineered construction. Its emphasis on verticality, tight counters, and angular terminals prioritizes punchy legibility at larger sizes and a distinctive poster-like presence.
Round letters like O/Q read more rectangular than circular, reinforcing the squared, architectural texture in paragraphs. Numerals are similarly compact and block-structured, matching the caps’ strong vertical emphasis and keeping a consistent, stamped look across alphanumerics.