Sans Normal Okrul 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design and 'Avenir', 'Avenir Arabic', and 'Janna' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, neutral, versatility, clarity, modernity, brand voice, readability, geometric, rounded, monoline, high x-height, open counters.
A sturdy geometric sans with monoline strokes and generously rounded curves. Uppercase forms feel broad and stable, with clean terminals and minimal modulation; round letters like O and C are close to circular, while straighter letters keep crisp corners softened by subtle rounding. Lowercase is compact and highly legible, with a single-storey a and g, open apertures, and short, sturdy arms. Numerals are straightforward and balanced, with a clearly differentiated 0 and a plain, vertical 1, maintaining consistent weight and spacing across the set.
Works well for headlines, logotypes, and short-to-medium marketing copy where a solid presence and clean geometry are desired. The open lowercase and simple numerals also make it suitable for UI labels, wayfinding, and product packaging that needs quick, reliable readability.
The overall tone is contemporary and approachable, combining a confident heaviness with friendly, rounded shapes. It reads as practical and direct rather than decorative, suitable for brands that want clarity without feeling cold.
The design appears intended as a versatile geometric sans that delivers a contemporary, friendly voice with strong visibility. Its simplified forms and consistent stroke weight suggest a focus on clarity, robustness, and broad applicability across print and digital contexts.
The rhythm is even and dense, producing strong word shapes at display sizes and maintaining clarity in mixed-case text. Curves and straights are harmonized, giving the font a cohesive, engineered feel without harshness.