Slab Square Iggo 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports promo, confident, retro, sporty, punchy, friendly, impact, emphasis, retro display, athletic tone, bold branding, bracketed serifs, rounded corners, soft slabs, arched joins, lively rhythm.
A heavy, italic slab-serif with a compact, forward-leaning stance and a dense color on the page. Strokes are low-contrast and broadly rounded, with slabby feet and short, blocky terminals that feel softened rather than sharp. Counters are relatively small and shapes are slightly condensed in places, producing a tight, energetic rhythm. The numerals and lowercase show noticeable individuality in widths and curves, reinforcing an expressive, display-focused texture.
Best suited for headlines, posters, and brand marks where a strong, energetic italic is needed. It can work well on packaging and promotional graphics that benefit from a retro athletic or editorial-display feel. For longer text, it will likely perform best in short bursts such as pull quotes, headings, and labels due to its dense weight and tight interior space.
The overall tone is bold and upbeat, with a vintage, poster-like flavor. Its slanted weight and chunky slabs give it a sporty, assertive presence, while the rounded detailing keeps it approachable rather than severe.
The design appears intended to deliver high-impact, italic emphasis with a sturdy slab-serif foundation, combining strong signage-style presence with softened curves for friendliness. Its variable glyph widths and chunky proportions suggest a focus on distinctive display typography rather than neutral body-text reading.
The italic angle is consistent across caps, lowercase, and figures, and the letterforms maintain strong silhouette clarity at large sizes. The robust slabs and tight counters suggest the design prioritizes impact and momentum over delicate detail.