Sans Normal Kedem 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rahere Informal', 'Rahere Sans', and 'Rahere Slab' by ULGA Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, retro, sporty, friendly, confident, playful, impact, friendliness, motion, display, rounded, soft corners, bouncy, slanted, compact.
A heavy, forward-slanted sans with rounded, cushioned terminals and a compact, slightly condensed feel. Strokes are broadly uniform with smooth curves, producing sturdy silhouettes and clear counters. Many joins and ends are subtly flared or sheared, giving the letters a lively, stamped-in-ink rhythm rather than a rigid geometric finish. The lowercase shows single-story forms (notably the a and g) and a prominent, full bowl structure that keeps texture dense and punchy in words.
This face performs best at display sizes where its slant, rounded terminals, and dense weight can be appreciated—headlines, posters, brand marks, packaging, and promotional graphics. It can also work for short bursts of emphasis in UI or editorial settings, but its strong personality is most effective when used sparingly and large.
The overall tone is energetic and upbeat, with a sporty, retro-leaning flavor. Its rounded corners and buoyant slant read approachable and fun, while the weight and tight spacing cues add confidence and impact. It feels well suited to messaging that wants warmth without losing bold presence.
The design appears intended to deliver high-impact, friendly display typography with a dynamic, forward motion. The softened terminals and rounded bowls suggest an emphasis on approachability, while the heavy, compact forms support attention-grabbing applications.
In running text the strong slant and chunky curves create a distinctive diagonal flow, and the forms maintain clarity despite the dense color. Numerals are similarly weighty and rounded, matching the letterforms for consistent headline presence.