Sans Normal Ishi 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arkit' by CAST, 'Rhode' by Font Bureau, 'Bookable Sans' by Stiggy & Sands, and 'Nordt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, assertive, sporty, friendly, retro, punchy, high impact, bold branding, display readability, friendly strength, blocky, rounded, soft corners, compact spacing.
A heavy, wide sans with compact counters and strongly rounded geometry that keeps curves smooth while preserving a blocky, cut-out silhouette. Strokes are consistently thick with clean, upright construction and minimal modulation, and the joins tend to be sturdy rather than delicate. The lowercase shows a large x-height with short extenders, contributing to a dense texture in text, while the numerals are broad and sturdy with simple, highly legible forms.
Best suited for headlines and short bursts of copy where maximum impact is needed, such as posters, sports and team branding, packaging, and bold logotypes. It can work for brief subheads or callouts in editorial layouts, but its dense counters and heavy color make it less ideal for long-form body text at small sizes.
The overall tone is loud and confident, projecting a bold, energetic character with a friendly edge. Its rounded massing and broad proportions evoke a sporty, retro-leaning display feel that reads as approachable rather than aggressive.
Designed to deliver immediate, high-visibility communication with a broad, sturdy silhouette and friendly rounded structure. The large x-height and compact spacing suggest an intention toward strong readability in display settings while maintaining a contemporary, approachable tone.
The interior spaces are tight in letters like a/e/s and in the numerals, which increases visual weight and makes the face feel compact in paragraphs. Diagonals in forms like K/V/W/X are thick and stable, helping maintain even color across the alphabet at large sizes.