Sans Normal Berom 1 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, editorial, condensed, economical, retro, quirky, space saving, headline impact, clean display, distinct voice, tall, lean, compact, open counters, smooth curves.
A tall, tightly set sans with strongly condensed proportions and smooth, rounded construction. Strokes stay fairly even throughout, with minimal modulation and crisp terminals that keep the texture clean at small sizes. Many forms are simplified and narrow, with compact bowls and open apertures that help maintain clarity despite the slim widths. Overall spacing and rhythm create a vertical, columnar feel, while letter widths vary enough to avoid a purely monospaced look.
Best suited to headlines, subheads, and short-to-medium text where space is tight and a vertical, condensed profile is desirable. It works well for posters, packaging, and branding that benefits from a clean but distinctive narrow sans, and can serve as an attention-grabbing editorial accent in magazines or digital layouts.
The font reads as efficient and slightly theatrical: narrow, upright letterforms give it an editorial, headline-ready presence, while the softened curves add a friendly, lightly retro tone. Its compactness suggests urgency and emphasis without feeling aggressive, producing a distinctive, quirky voice in display settings.
The design appears intended to deliver maximum presence in minimal horizontal space, combining condensed proportions with smooth, rounded geometry for legibility and a recognizable silhouette. It aims to feel practical and contemporary while retaining a subtle retro display sensibility.
The numerals follow the same condensed logic, with clear differentiation and consistent stroke weight. The lowercase shows a straightforward, utilitarian drawing with restrained character, while capitals feel especially tall and sign-like, reinforcing a poster or masthead flavor.