Sans Normal Vadep 3 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Helsinki' by Ludwig Type and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, friendly, handmade, casual, playful, approachable, approachability, informality, handmade feel, clarity, rounded, soft corners, slightly irregular, monoline, compact.
A compact sans with rounded, gently squared forms and a largely monoline stroke. Curves are smooth and open, with subtly softened corners and slight irregularities that suggest a hand-drawn or inked origin rather than strict geometric construction. Proportions are tight with relatively narrow letter bodies and modest apertures; terminals tend to be blunt and clean. Uppercase and lowercase share a consistent, simple structure, while figures are straightforward and legible with the same softened, informal finish.
Works well for branding and packaging that benefits from a personable, handcrafted feel, as well as posters and short headlines where its compact, rounded forms can create a friendly impact. It can also suit children’s or hobby-related materials, labels, and informal editorial callouts where a relaxed tone is desired.
The overall tone is warm and unpretentious, leaning toward a friendly, everyday voice. Small, human inconsistencies and rounded shapes give it an approachable, handmade character that feels casual and lightly playful without becoming novelty.
The design appears intended to deliver a clean sans foundation with a human, hand-made flavor—keeping letterforms simple and readable while adding warmth through rounded geometry and slight, intentional irregularity.
In text, the rhythm is steady and compact, with a slightly textured edge that adds personality at display sizes. The shapes prioritize clarity over precision, giving headings a relaxed, conversational presence.