Sans Normal Valef 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, branding, headlines, children’s media, friendly, handmade, casual, playful, approachable, handmade feel, friendly tone, casual readability, brand warmth, rounded, soft, textured, humanist, informal.
A rounded, hand-drawn sans with softly irregular stroke edges and subtly uneven curve geometry. Forms are generally open and legible, with circular bowls and gently flattened curves that keep counters clear. Terminals tend to be blunt and slightly tapered, and verticals show mild wobble that reads as marker or brush texture rather than mechanical precision. Spacing appears moderately loose in text, supporting readability while reinforcing an easy, informal rhythm.
Works well for short-to-medium text where a friendly, handcrafted feel is desired—such as packaging, café menus, event posters, social graphics, and brand touchpoints. It’s especially effective in headlines, pull quotes, and signage where the warm texture can be appreciated at larger sizes.
The overall tone is friendly and conversational, with a handmade charm that feels approachable rather than polished. Its slight roughness and lively rhythm suggest a personal, crafty voice suited to warm, everyday communication.
The design appears intended to capture an approachable hand-rendered look while maintaining straightforward sans readability. Its rounded construction and controlled irregularity aim to balance personality with clarity for everyday display and casual editorial use.
Uppercase shapes stay simple and rounded, while lowercase shows noticeable character in letters like a single-storey style and looped descenders, giving text a casual, human presence. Numerals match the same soft, irregular construction, keeping a consistent color across mixed alphanumeric settings.