Sans Superellipse Otmub 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Neusa Neu' by Inhouse Type, 'Prelo Condensed' by Monotype, and 'Nulato' by Stefan Stoychev (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, modern, sporty, confident, impact, approachability, clarity, modern branding, geometric consistency, rounded corners, soft terminals, compact fit, blocky, high contrast-free.
This typeface uses heavy, even strokes with softly rounded corners and squared-off curves, giving many letters a rounded-rectangle (superellipse-like) silhouette. Counters are open and clean, with simple joins and minimal detailing, keeping the texture solid and consistent. Proportions feel compact in the curves and slightly condensed in places, while maintaining clear differentiation between similar forms across the set. Numerals and capitals share the same blunt, structured rhythm, producing a bold, stable typographic color in text.
It performs best in headlines and short-to-medium blocks where its dense weight and rounded geometry can carry personality and emphasis. The sturdy forms also suit packaging, signage, and brand marks that need a bold, friendly presence and reliable legibility at a distance.
The overall tone is modern and approachable, pairing a tough, utilitarian build with softened edges that keep it from feeling harsh. It reads as confident and energetic—well suited to contemporary branding that wants clarity and impact without a rigid, industrial vibe.
The design appears intended to deliver high-impact readability through a geometric, rounded-rectangle construction, balancing firmness with approachability. Its simplified, uniform stroke treatment suggests a focus on contemporary display use and strong visual consistency across letters and numbers.
Uppercase shapes lean on strong verticals and broad bowls, while the lowercase stays straightforward and highly legible at display sizes. Rounded corners and flattened curves create a distinctive, geometric flavor that remains consistent from letters to figures.