Sans Normal Irha 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, retro, friendly, energetic, punchy, attention, approachability, display impact, retro flavor, rounded, soft corners, chunky, bouncy, oblique.
A heavy, rounded sans with a pronounced oblique slant and compact internal counters. Strokes are broadly consistent with softened joins and terminals that feel sculpted rather than mechanical, giving letters a slightly bouncy, hand-cut rhythm. Uppercase forms are broad and sturdy, while lowercase shapes lean toward simplified, single-storey constructions (notably a and g) with tight apertures and generous curves. Numerals are similarly robust and rounded, matching the overall mass and tilt for cohesive headline texture.
Best suited to display roles where impact and personality are desired, such as posters, short headlines, product packaging, and expressive brand marks. It can also work for short bursts of UI or social graphics when a friendly, high-energy voice is needed, but the tight counters suggest avoiding long passages at smaller sizes.
The font projects a cheerful, throwback tone—bold and inviting with a cartoon-adjacent warmth. Its forward slant and thick, rounded forms add momentum and a sense of fun, making it feel lively and approachable rather than formal or technical.
The design appears intended as an attention-grabbing, friendly display sans that combines strong weight with rounded, soft-edged construction. Its consistent slant and simplified letterforms emphasize momentum and approachability, aiming for bold readability with a playful, retro-leaning character.
In text, the dense weight and small counters create a strong, dark typographic color that holds attention, especially at larger sizes. The oblique angle is consistent across caps, lowercase, and figures, and the rounded geometry keeps word shapes smooth and cohesive even in all-caps settings.