Serif Humanist Asgu 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, classic, literary, warm, trustworthy, traditional, text readability, classic tone, human warmth, editorial utility, bracketed, calligraphic, texty, tapered, lively.
A classic serif with bracketed, gently tapered strokes and moderate modulation that suggests broad-nib influence. Serifs are sturdy and slightly flared with smooth transitions, giving the letterforms a soft, human rhythm rather than a rigid, mechanical feel. Proportions are balanced and readable, with rounded counters and subtly varied widths across the alphabet; curves and joins are handled with a slightly calligraphic sweep. Numerals follow the same old-style flavor, with open shapes and a steady baseline presence.
Well-suited to continuous reading in books, editorial layouts, and magazine typography where a comfortable, traditional serif texture is desired. It can also support brand identities and packaging that want a classic voice with a personable, human touch, especially at text and display sizes that benefit from its sturdy serifs and lively modulation.
The overall tone feels traditional and bookish, with a warm, approachable seriousness. Its calligraphic undercurrent adds a touch of personality, keeping long passages from feeling sterile while still reading as established and dependable.
The design appears intended to provide a durable, highly readable serif for extended text, drawing on old-style, calligraphic principles to create a warm page color and familiar literary character. It balances refinement with practicality, aiming for clarity without sacrificing personality.
Uppercase forms show confident, classical construction with broad curves (C, G, O, Q) and clearly articulated serifs, while lowercase keeps a steady, text-oriented color. The italic is not shown; all samples appear upright. The design reads well in paragraph settings, maintaining a consistent texture with enough stroke nuance to feel refined.