Sans Normal Lirub 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Lyu Lin' by Stefan Stoychev, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, modern, friendly, punchy, impact, momentum, modernity, approachability, clarity, rounded, geometric, oblique, compact, smooth.
A heavy, oblique sans with smooth, rounded geometry and a firmly uniform stroke. Curves are generous and clean, with circular counters and a consistent, engineered rhythm. Terminals are mostly blunt and softly squared, and joins stay tight, giving letters a compact, muscular silhouette. The lowercase shows a single-storey a and g, a round i/j dot, and broad bowls throughout, while numerals are sturdy and legible with simple, contemporary constructions.
This style works best where impact and quick recognition matter: headlines, posters, campaign graphics, and bold brand moments. It also suits sports and lifestyle identities, packaging, and attention-grabbing UI callouts where a strong, modern sans is needed.
The overall tone is energetic and assertive, with an athletic slant that reads fast and contemporary. Its rounded forms keep it approachable, balancing punch with friendliness. The weight and forward motion suggest emphasis, momentum, and bold brand presence.
The design appears aimed at delivering a robust, contemporary sans with forward-leaning motion and softened geometry for approachability. It prioritizes strong silhouettes and consistent curves to stay readable while projecting energy and confidence in display settings.
Spacing appears comfortable for display use, with a steady texture that holds together well at large sizes. The oblique angle is consistent across caps, lowercase, and figures, contributing to a cohesive, headline-oriented voice.