Sans Superellipse Uddaj 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, sportswear, playful, friendly, punchy, retro, sporty, impact, approachability, motion, display emphasis, brand voice, rounded, soft corners, compact, bulky, lively.
A heavy, forward-leaning sans with generously rounded corners and superellipse-like bowls that keep forms compact and sturdy. Strokes are broadly uniform with minimal modulation, producing solid silhouettes and strong color on the page. Terminals are blunt and softly squared rather than sharp, and curves transition smoothly into straights for a slightly “molded” look. The lowercase features single-storey shapes and simple joins, while figures are wide and blocky with the same rounded-rectangle construction.
Best suited to short-to-medium display settings where impact and personality matter—headlines, brand marks, packaging, posters, and energetic promotional graphics. It can work for emphasis in UI or editorial pull quotes when large enough to preserve counter clarity.
The overall tone is upbeat and approachable, with a bold, energetic slant that feels sporty and informal. Its chunky curves and softened edges add warmth and a touch of retro display character without becoming decorative.
Likely designed to deliver a strong, friendly display voice: bold enough for attention-grabbing typography, but softened through rounded geometry and a consistent, low-contrast stroke system to remain approachable and modern.
The italic angle is assertive, giving text a sense of motion. Counters stay fairly open for such a heavy style, but spacing and lettershape irregularities add a casual, hand-cut poster rhythm rather than a strict geometric feel.