Sans Normal Vidoz 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Muller Next' by Fontfabric, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, confident, casual, energetic, impact, motion, approachability, modernity, rounded, slanted, soft-cornered, compact, sturdy.
A slanted sans with sturdy, low-contrast strokes and rounded terminals. The letterforms lean consistently forward, with compact proportions and smooth, simplified curves that keep counters fairly open for a heavy style. Overall rhythm is even and contemporary, with a slightly condensed feel in many capitals and a clean, single-storey approach in several lowercase shapes.
Well suited to short-to-medium display text where a strong, energetic voice is needed—such as headlines, posters, brand marks, packaging callouts, and sports or lifestyle graphics. It can also work for emphasis in UI or editorial contexts when used sparingly at larger sizes.
The font reads as energetic and approachable, pairing a strong presence with soft, rounded details. Its forward slant gives it motion and a sporty tone, while the smooth geometry keeps it friendly rather than aggressive.
The design appears intended to deliver a modern, high-impact sans with motion and friendliness, balancing a solid stroke weight with rounded, simplified shapes for quick recognition in display-driven applications.
Uppercase forms are clean and simplified, with rounded corners and minimal detailing, while lowercase maintains a straightforward, utilitarian construction. Numerals follow the same slanted, sturdy logic with rounded curves and consistent weight, helping text and figures feel unified in display settings.