Serif Other Fulu 5 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, posters, packaging, elegant, editorial, dramatic, refined, luxury, display impact, editorial voice, brand elegance, ornamental detail, hairline serifs, bracketed serifs, flared terminals, calligraphic, high-waisted contrast.
A high-contrast serif with razor-thin hairlines and strong vertical stems, combining sharp wedge-like serifs with softly bracketed joins. Curves are taut and slightly calligraphic, with occasional teardrop/ball-like terminals and subtle swelling where strokes transition. Capitals feel statuesque and open, while lowercase shows lively details (notably in g, y, and s) that add a decorative, display-oriented rhythm. Numerals follow the same contrast logic, with elegant curves and thin connecting strokes that read best at larger sizes.
Best for display typography such as magazine headlines, fashion and beauty branding, posters, invitation-style print, and premium packaging. It can work for short editorial decks or pull quotes where the contrast and detail can be appreciated, but extended small-size body text will demand generous size and printing conditions.
The overall tone is polished and theatrical, projecting luxury and sophistication with a hint of ornamental flourish. It feels well-suited to high-end contexts where dramatic contrast and refined detail are part of the message.
The design appears intended to deliver a contemporary, high-fashion serif voice: crisp vertical emphasis, luxurious contrast, and decorative terminals that add character without tipping into novelty. It aims for editorial impact and brand distinctiveness while retaining a recognizably serif structure.
In paragraph settings the extreme hairlines and delicate joins create a shimmering texture, especially around tight curves and interior counters. The design’s distinctive terminals and serif shapes give it personality beyond a neutral modern serif, but those details also make it more sensitive to small sizes and low-resolution reproduction.