Sans Normal Hylam 2 is a light, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, casual, friendly, airy, retro, approachable, approachability, informality, clarity, display voice, modern casual, rounded, monoline, oblique, open, soft.
A rounded, monoline sans with a pronounced rightward slant and generously open counters. Strokes stay even and smooth, with softly curved joins and terminals that read as gently tapered rather than sharply cut. Proportions are wide with ample spacing, giving the alphabet a relaxed horizontal rhythm; bowls and rounds (C, O, G, Q, e) are broadly elliptical, while diagonals (V, W, X, Y) keep a clean, consistent angle. Numerals follow the same simple, open construction, favoring clear silhouettes over strict geometric rigidity.
This font works best in short to medium text where personality and openness matter—headlines, posters, packaging, and brand systems seeking a casual, approachable voice. Its wide letterforms and clear, rounded shapes also make it suitable for signage and display settings where quick recognition is important.
The overall tone is informal and friendly, like quick but neat marker lettering translated into a polished typeface. Its wide stance and soft curves create an easygoing, slightly retro feel that stays legible while still sounding conversational.
The design appears intended to blend the simplicity of a monoline sans with the ease of slanted handwriting, delivering a friendly display face that remains clean and readable. It prioritizes open shapes, smooth curves, and an unforced rhythm to convey warmth without decorative complexity.
The slant is consistent across uppercase, lowercase, and figures, and the design leans on open forms and minimal detailing for clarity. Uppercase shapes feel streamlined and modern, while lowercase forms add a touch more handwritten warmth through their simpler, single-storey constructions and rounded shoulders.