Sans Normal Amlej 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Reyhan' by Plantype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui text, posters, signage, modern, neutral, confident, clean, corporate, versatility, clarity, modernity, neutrality, geometric, monoline, smooth, rounded, crisp.
A solid, monoline sans with broadly geometric construction and smoothly rounded curves. Strokes are consistently heavy with minimal contrast, and terminals are clean and direct, giving a crisp silhouette at both large and text sizes. Counters are open and circular/elliptical, with straightforward joins and a stable, upright stance; overall spacing and proportions feel balanced and even, supporting a steady rhythm across lines.
Well-suited for brand systems, marketing headlines, and product/UI typography where a strong, clean sans is needed. It should also perform well in signage and short-to-medium editorial settings thanks to its open counters, even rhythm, and sturdy letterforms.
The tone is contemporary and matter-of-fact, projecting clarity and confidence without feeling decorative. Its rounded geometry adds a friendly accessibility, while the weight and firmness keep it authoritative and straightforward.
Likely designed as a versatile geometric sans that prioritizes clarity, consistency, and contemporary neutrality. The intention appears to be an all-purpose workhorse with enough warmth from rounded forms to feel approachable while still reading as professional and efficient.
Round characters (like O/0 and C/G) read strongly due to generous curves and clear counters, while straight-sided forms maintain a compact, efficient footprint. Numerals appear designed for general UI and editorial use, with clear differentiation and consistent weight across the set.