Sans Normal Bobuj 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web copy, branding, signage, presentations, modern, clean, neutral, friendly, practical, legibility, neutrality, versatility, clarity, geometric, rounded, open apertures, high legibility, minimal.
A clean sans with largely geometric construction and gently rounded corners. Strokes are even and steady, with broad, open counters and clear apertures that keep interior space generous in both uppercase and lowercase. Curves (C, O, S) read smoothly and consistently, while joins and terminals stay straightforward, producing a calm rhythm in running text. Numerals are simple and sturdy, matching the letterforms’ plain, contemporary drawing.
Well suited to interfaces and product UI where clarity at small-to-medium sizes matters, as well as web and editorial copy needing a neutral voice. Its clean geometry and steady rhythm also fit signage, wayfinding, and straightforward brand systems that favor a contemporary, unfussy look.
The overall tone is modern and neutral, with a slightly friendly, approachable feel from the rounded geometry and open shapes. It avoids overt stylization, projecting clarity and restraint suited to everyday communication.
The design appears intended as a general-purpose, contemporary sans that prioritizes legibility and consistent geometry over expressive detailing. It aims to be versatile across headlines and text, with an emphasis on clarity, open forms, and a balanced, modern texture.
The lowercase shows a simple, workmanlike texture with clear distinction between similar forms (e.g., i/j with round dots, open e/c). Uppercase shapes maintain a balanced, sign-like presence, and the font holds together well across mixed-case sample text and numerals without calling attention to quirks.