Sans Normal Abloh 21 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aestetico' by Latinotype and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: ui labels, wayfinding, branding, packaging, editorial, modern, clean, dynamic, technical, neutral, modernize, add motion, maintain clarity, neutral utility, oblique, geometric, rounded, open forms, crisp.
A slanted, sans-serif design with smooth, geometric curves and a steady, even stroke throughout. Round letters like C, O, and Q are close to circular, while straight-sided forms (E, F, H, N) feel crisp and simplified, with squared terminals and minimal modulation. Counters are generally open and generous (notably in e, a, and s), and the overall rhythm is tidy and consistent, with a forward-leaning posture that keeps shapes compact and aligned. Numerals are streamlined and contemporary, with clear silhouettes and rounded bowls in 6, 8, and 9.
This font suits interface text, product branding, and signage where a clean sans voice is desired but an oblique stance can add energy. It also works well for headings, short paragraphs, and captions in editorial or marketing layouts that benefit from a modern, streamlined texture.
The tone is contemporary and efficient—clean enough for UI-style communication, but with a subtle sense of motion from the consistent slant. It reads as pragmatic and professional rather than expressive, suggesting clarity, speed, and a lightly technical sensibility.
The design appears intended to provide a contemporary sans-serif with a built-in forward lean for emphasis and momentum, while keeping letterforms simplified, open, and highly consistent for clear, everyday typesetting.
The lowercase uses single-storey a and g, reinforcing a simplified, modern feel. The uppercase set maintains uniform proportions and smooth curvature, while the italics angle is consistent across letters and numerals, helping text blocks feel cohesive in longer passages.