Slab Square Irdo 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita' by Hoftype, 'Hawking' by Latinotype, and 'Skema Pro' by Mint Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, magazine covers, athletic, retro, confident, punchy, editorial, impact, movement, display, brand voice, legibility, slab serif, bracketed slabs, rounded joins, ink-trap feel, soft corners.
A heavy italic slab serif with broad, generous proportions and a lively rightward slant. Strokes are robust with subtly modulated contrast, and the serifs read as thick slabs with slight bracketing and softened corners rather than razor-sharp edges. Curves are full and rounded, counters are open, and joins often show a gentle notch/ink-trap-like relief that helps keep interior spaces from clogging at weight. Numerals and capitals share the same bold, sturdy build, creating a strong, cohesive texture across lines of text.
Best suited to attention-grabbing display roles such as headlines, posters, and large typographic statements where its heavy slabs and italic drive can carry the composition. It can also work for short promotional copy, branding, and packaging where a bold, retro-leaning voice is desired.
The overall tone is energetic and assertive, with a distinctly retro, poster-like confidence. Its italic momentum and chunky slabs give it a sporty, headline-forward personality that feels bold and expressive without becoming ornate.
The design appears intended to combine the solidity and impact of a slab serif with the forward motion of an italic, yielding a durable, high-visibility style optimized for display typography and branding-driven messaging.
Letterforms maintain a consistent, weighty rhythm with clear differentiation between characters, aided by open apertures and substantial counters. The italic angle is steady and the serifs contribute a grounded baseline, giving the face a stable feel even at large display sizes.