Slab Square Irdu 6 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'FF Kievit Slab' by FontFont and 'Rooney' by Jan Fromm (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, editorial, assertive, vintage, sporty, robust, impact, momentum, retro flavor, headline emphasis, bracketed serifs, chunky, ink-trap feel, soft corners, compact counters.
A heavy, right-leaning slab serif with broad proportions and tightly enclosed counters. The strokes are dense with moderate contrast, and the serifs read as thick, blocky slabs that feel slightly softened at the corners, giving the forms a sturdy, printed character. Curves are full and rounded, while joins and terminals show subtle shaping that keeps the silhouette from feeling purely geometric. Spacing and widths vary noticeably across letters, contributing to an energetic rhythm in text.
This font is best suited to short, high-impact settings such as headlines, posters, title treatments, and packaging where its bold slabs and italic momentum can do the work. It also fits editorial display applications (pull quotes, section openers) and branding that wants a sturdy, vintage-leaning voice.
The overall tone is bold and confident, with a retro, poster-like warmth. Its italic stance and chunky slabs create a sporty, attention-grabbing voice that feels at home in headline-driven design and nostalgic branding.
The design appears intended to deliver maximum impact with a robust slab-serif structure, using an italic slant and wide stance to project speed and confidence while maintaining a familiar, print-forward feel.
In running text the weight and lean create strong horizontal motion, while the large, dark shapes can reduce interior clarity at smaller sizes. Numerals and capitals carry the same blocky, emphatic presence, making the face feel cohesive across display settings.