Sans Normal Verut 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, posters, packaging, social media, headlines, friendly, casual, approachable, playful, warm, warmth, personality, readability, informality, modern friendliness, rounded, soft, humanist, informal, smooth.
A rounded, right-leaning sans with softly tapered strokes and generous curves. Terminals are mostly blunt and slightly eased, giving counters a smooth, open feel and keeping joins from looking sharp or mechanical. Proportions are compact with a steady x-height and a mildly bouncy rhythm; widths vary subtly across letters, adding an organic, hand-drawn flavor while remaining clean and consistent. Numerals and capitals follow the same soft geometry, with even spacing and legible silhouettes.
This style is well suited to branding and marketing applications that benefit from warmth and approachability, such as packaging, café or lifestyle identities, and social media graphics. It also works effectively for short headlines, pull quotes, and display settings where the rounded italic character can add energy without sacrificing readability.
The overall tone is friendly and conversational, with a relaxed italic motion that feels welcoming rather than formal. Its rounded shapes and gentle stroke modulation suggest an easygoing, contemporary voice suited to informal communication and upbeat branding.
The design appears intended to provide an informal, friendly italic sans that balances clean construction with a human, rounded touch. It aims for easy legibility while adding personality through softened terminals, gentle modulation, and a subtly varied rhythm.
The italic slant is integrated into the construction rather than appearing as a simple oblique, and the design maintains clarity at larger sizes where the rounded terminals and smooth curves become part of its personality. The uppercase set reads sturdy and clear, while the lowercase introduces more softness and movement for a casual texture in running text.