Serif Contrasted Upmy 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, fashion, luxury branding, luxury, dramatic, refined, editorial impact, luxury tone, modern classic, display elegance, high contrast, hairline serifs, vertical stress, sharp terminals, crisp, elegant.
This typeface is a high-contrast serif with pronounced vertical stems and extremely fine hairlines. Serifs are sharp and delicate, with a clean, modern cut and minimal bracketing, creating crisp joins and pointed finishing details. Proportions lean wide with generous counters and an open rhythm, while curves show a clear vertical stress. The lowercase features a two-storey a and g, a tall, slender t, and a compact, slightly calligraphic feel created by the stark stroke modulation. Numerals follow the same contrast-driven construction, mixing solid main strokes with needle-thin connecting hairlines for a striking, print-oriented texture.
Best suited to headlines, deck copy, and large-size editorial typography where its contrast and hairline detailing can be appreciated. It fits fashion and luxury branding, magazine covers, and promotional materials that benefit from a refined, dramatic serif presence. For longer passages, it will typically perform best in well-printed or high-resolution contexts where thin strokes remain intact.
The overall tone is polished and high-end, with a strong editorial voice. Its dramatic contrast and razor-like details convey sophistication and a fashion-forward sensibility, balancing classic serif cues with a contemporary sharpness. The texture feels confident and stylish, lending a premium, curated character to headlines and display settings.
The design appears intended as a modern display serif that emphasizes elegance through extreme stroke contrast, sharp serifs, and wide, open proportions. It aims to deliver a premium editorial look with strong typographic personality while retaining enough structure and regularity to work across a range of headline and short-text applications.
In text, the extreme modulation creates a lively light–dark pattern that becomes more pronounced as size decreases, while at larger sizes the fine hairlines read as precise, luxurious detailing. Wide letterforms and open counters help maintain clarity, but the most delicate strokes suggest a preference for high-quality reproduction and ample size.