Sans Normal Begis 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, signage, friendly, contemporary, approachable, clean, casual, readability, versatility, warmth, simplicity, modernity, rounded, monoline, soft terminals, open apertures, humanist.
A rounded, monoline sans with soft terminals and gently irregular, humanist proportions. Curves are smooth and generously open, with broad bowls and clear counters that keep the texture airy in text. Strokes stay even and straightforward, while small details—like the angled strokes in V/W/X and the softly curved joins—add a mild, informal warmth. Numerals follow the same simple, rounded construction for a cohesive overall rhythm.
This is well suited for interface copy, product branding, and packaging where a friendly, modern sans is needed. It can also work effectively for posters and signage thanks to its open counters and straightforward silhouettes that remain clear at larger sizes.
The font feels approachable and modern, with a friendly tone that avoids sharpness or strict geometric rigidity. Its rounded shapes and open forms give it a calm, easygoing voice that reads as contemporary and unpretentious rather than technical or formal.
The design appears intended to provide a clean, contemporary sans that stays readable while adding warmth through rounded forms and subtly humanist shaping. It aims for versatility across display and text contexts without leaning into overt stylization.
In running text, spacing and letterfit create a smooth, even color with clear differentiation between similar forms (notably O/Q and I/J). The uppercase has a clean, simple presence, while the lowercase carries more of the font’s casual personality through its rounded shoulders and open apertures.