Slab Contrasted Ulsy 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Leida' by The Northern Block and 'Antonia' by Typejockeys (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial titles, confident, vintage, editorial, sturdy, american, impact, legibility, heritage, display, bracketed, blocky, high-ink, soft corners, open counters.
A robust slab serif with heavy, rectangular terminals and gently bracketed joins that keep the texture from feeling rigid. Strokes are thick and steady with noticeable (but not delicate) contrast, and the overall color is dark and even across lines. Counters are generally open, curves are full, and corners read slightly softened, producing a dense, readable rhythm at display sizes. Numerals and capitals feel especially weighty, with broad proportions and strong horizontal emphasis from the slabs.
This face suits headlines, poster copy, signage, and packaging where a strong typographic voice is needed. It also works well for editorial titles and pull quotes, especially when you want a traditional slab-serif feel with substantial weight and clear letterforms.
The tone is confident and assertive, with a vintage, workmanlike character that recalls classic headline and poster typography. It projects reliability and impact rather than refinement, making it feel straightforward and attention-getting.
The design appears intended to deliver maximum impact and legibility with a classic slab-serif voice. Its broad proportions, heavy slabs, and controlled contrast suggest an emphasis on durable, display-oriented typography that remains readable while feeling distinctly traditional.
Round letters maintain a solid, compact interior space, while straight-sided forms and slabs create a strong baseline and capline presence. The serif treatment is consistent and prominent, giving words a blocky silhouette that holds up well in large, high-contrast settings.