Slab Contrasted Ulmu 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Cassia' by Hoftype, 'Passenger Serif' by Indian Type Foundry, 'Bogue Slab' by Melvastype, 'Quercus 10' by Storm Type Foundry, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, sturdy, friendly, vintage, confident, impact, readability, print feel, timelessness, warm authority, bracketed, chunky, ink-trap feel, soft corners, high impact.
A robust slab-serif with chunky, bracketed serifs and slightly softened corners that keep the heavy shapes from feeling rigid. Strokes show clear, readable contrast for a slab style, with sturdy verticals and subtly tapered joins that add rhythm in both caps and lowercase. Counters are compact and well-contained, producing a dense, emphatic texture, while round forms stay smooth and generous enough to avoid clogging at display sizes. Overall spacing reads even and practical, with a solid baseline presence and consistent serif treatment across the set.
Best suited to headlines, subheads, posters, and branding where you want a bold, trustworthy voice with a vintage editorial edge. It also works well for packaging and labels, or anywhere a compact, high-impact slab serif can anchor a layout. For long-form text it will be more successful at larger sizes or in short bursts where its dense color remains comfortable.
The face projects a confident, dependable tone with a warm, slightly old-style editorial flavor. Its weight and slabs suggest authority and durability, but the rounded shaping and friendly proportions keep it approachable rather than severe. The result feels at home in classic, print-informed design where clarity and impact are both important.
The design appears intended to deliver a strong, print-forward slab serif that balances impact with legibility. By combining substantial serifs, controlled contrast, and softly shaped details, it aims to feel both authoritative and inviting in display-driven typography.
The design’s strong slab terminals and compact internal spaces create a dark, punchy color that holds up well in short lines and bold headings. Numerals match the letterforms in weight and presence, supporting emphatic, poster-like composition without looking out of place.