Sans Normal Jolis 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Plymouth Serial' by SoftMaker and 'TS Franklin Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, modern, playful, impact, momentum, approachability, branding, oblique, rounded, chunky, compact spacing, soft corners.
A heavy, oblique sans with broad, rounded construction and compact internal counters. Strokes are smooth and consistently weighted, with gently softened terminals and ample curvature in bowls and shoulders, giving the letterforms a sturdy, inflated silhouette. The slant is steady across caps, lowercase, and numerals, and the overall rhythm is tight and energetic, with forms that read clearly even at large sizes.
Best suited to headlines, posters, and short-form copy where strong presence and quick recognition matter. It performs well for sports and lifestyle branding, promotional graphics, packaging callouts, and social media advertising where an energetic, modern voice is needed.
The font conveys a confident, high-impact tone with a lively forward motion. Its rounded heft feels friendly rather than severe, landing between athletic branding and upbeat display typography.
The design appears intended as an impact-oriented oblique sans that combines robust weight with rounded, approachable shapes. The goal seems to be high visibility and a sense of motion, while keeping forms simple and clean for contemporary branding.
Capital forms are blocky and stable, while the lowercase keeps a single-storey feel where applicable and maintains generous curves that prevent the weight from feeling overly rigid. Numerals match the same bold, rounded logic, supporting attention-grabbing set pieces and headings.