Sans Normal Kemem 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric, 'Open Sans Soft' by Matteson Typographics, and 'Burlingame' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, assertive, forward-leaning, emphasis, impact, modernity, motion, geometric, rounded, compact, oblique, high-impact.
A heavy, oblique sans with smooth, rounded curves and sturdy, uniform strokes. The forms lean consistently to the right and feel compact, with short-looking extenders and a tightly controlled rhythm. Bowls and counters are fairly open for the weight, while joints and terminals stay clean and minimally shaped, keeping the overall texture solid and even. Uppercase shows broad, stable silhouettes, and numerals are similarly weighty with simple, legible construction.
Best suited to short, high-visibility text such as headlines, posters, product branding, and packaging where a strong, forward-leaning emphasis is desirable. It can work for brief blurbs or callouts, but its dense color and slant are most effective in display sizes rather than extended reading.
The slanted stance and dense black color create a sense of motion and urgency, giving the type a sporty, promotional tone. It reads as confident and contemporary rather than delicate or formal, with a practical, no-nonsense voice that still feels dynamic.
The design appears intended to deliver an immediate, energetic presence with simple, geometric letterforms that remain readable under heavy weight. Its consistent oblique construction suggests a built-in emphasis aimed at marketing, sports, and other fast-paced visual contexts.
Spacing appears moderately tight, which increases the blocky, high-impact feel in paragraphs and large settings. The oblique angle is strong enough to signal emphasis on its own, making it naturally attention-grabbing even without additional styling.