Cursive Rukey 7 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: packaging, posters, social media, quotes, branding, friendly, playful, casual, lively, handmade, human touch, approachability, expressiveness, informality, brushy, rounded, bouncy, quirky, informal.
A lively handwritten script with brush-pen construction and softly rounded terminals. Strokes show gentle modulation and a forward slant, with tall ascenders/descenders and compact lowercase proportions that keep the texture dense. Letterforms are simplified and slightly irregular in a natural way, mixing cursive connections with occasional separations for readability. Capitals are narrow and upright-leaning with minimal flourish, while lowercase forms use looped entries and single-storey shapes that maintain a steady, rhythmic flow.
Works well for short-to-medium display text where a human, conversational voice is desired—packaging, posters, social graphics, headlines, invitations, and logo wordmarks. It’s especially effective when you want handwritten character without heavy ornamentation, and when set with comfortable tracking to preserve the script rhythm.
The overall tone is warm and personable, like quick marker lettering on a card or café sign. Its bounce and informal stroke endings give it an approachable, upbeat energy rather than a formal calligraphic feel.
Designed to mimic quick, confident brush handwriting: expressive and energetic, but controlled enough to remain readable in mixed-case phrases. The emphasis appears to be on an everyday, friendly personality suitable for modern casual branding.
Spacing appears intentionally loose enough to prevent collisions in the connected strokes, helping longer sample lines stay legible. Numerals follow the same handwritten logic, with simple, slightly condensed forms that match the alphabet’s tempo.