Sans Normal Pulef 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, bubbly, retro, impact, approachability, fun, bold display, retro charm, rounded, soft, bulky, informal, cartoonish.
A heavy, rounded sans with softly squared curves and generously blunted terminals. Strokes are thick and even, with compact, slightly irregular counters that give the letterforms a hand-cut feel rather than a rigid geometric construction. Curves dominate throughout, and joins are smooth and cushioned; diagonals and crossbars read as sturdy blocks with minimal finesse. Numerals match the same chunky rhythm, staying wide and simplified for strong silhouette recognition at display sizes.
Works best for short, attention-grabbing copy such as headlines, posters, packaging callouts, and playful branding. It also fits children’s content, informal signage, and bold social graphics where a friendly, chunky voice is desired.
The overall tone is upbeat and approachable, with a toy-like softness that reads humorous and welcoming. Its chunky shapes and bouncy rhythm evoke casual, retro-leaning display typography suited to lighthearted messaging rather than formal editorial settings.
The design appears intended to deliver maximum impact with a soft, rounded personality—prioritizing bold silhouettes and a fun, approachable feel over typographic neutrality. Its consistent thickness and simplified forms suggest a display-focused font meant to be easy to spot and hard to ignore.
Because of the dense stroke weight and tight interior spaces, readability benefits from generous tracking and ample line spacing, especially in longer text. The design’s character comes through most strongly in large sizes where the rounded corners and quirky proportions are clearly visible.