Sans Normal Pukam 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Core Sans AR' by S-Core, 'Multi' by Type-Ø-Tones, 'Kommon Grotesk' by TypeK, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promos, playful, friendly, chunky, sporty, casual, impact, approachability, energy, modernity, fun, rounded, soft corners, bouncy, compact counters, heavy terminals.
A heavy, rounded sans with a pronounced forward slant and broad proportions. Strokes are uniformly thick with soft, blunted terminals and generously curved joins, creating smooth, inflated silhouettes. Counters are relatively tight in letters like a, e, and s, while round forms (O, Q, 0) stay open and stable, giving the design a strong, poster-like presence. The overall rhythm is energetic and slightly bouncy, with wide bowls and sturdy verticals that keep shapes readable at display sizes.
Best suited for display applications such as headlines, posters, logos, and bold branding where impact and personality matter. It can work well on packaging and promotional graphics, especially for youth-oriented, sporty, or playful themes; for longer passages, it will read more comfortably at larger sizes due to its dense weight and compact counters.
The font reads as upbeat and approachable, with a sporty, cartoon-adjacent warmth. Its rounded weight and slanted stance convey motion and friendliness rather than formality, making it feel bold, confident, and fun.
The design appears intended to deliver maximum visual impact with a friendly, contemporary voice, using rounded geometry and a forward-leaning stance to suggest motion and approachability. It prioritizes bold clarity and a lively rhythm over restrained, text-centric neutrality.
Distinctive numeral and lowercase styling reinforces the informal tone, with simplified shapes and thick punctuation that visually matches the heavy letterforms. The slant is consistent across uppercase, lowercase, and figures, helping lines of text feel cohesive and dynamic.