Sans Normal Bulah 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: interface, product design, branding, signage, editorial, neutral, clean, modern, technical, straightforward, versatility, clarity, neutrality, modernity, readability, geometric, open apertures, rounded terminals, high legibility, even rhythm.
This is a clean, geometric sans with even stroke weight and broadly circular round letters. Curves are smooth and consistent, while joins and terminals read as crisp and controlled rather than calligraphic. Proportions feel balanced and contemporary, with open counters in letters like a, e, and s and a simple, single-storey a. Numerals are clear and utilitarian, with the 1 as a plain vertical and the 2 and 3 drawn with smooth, continuous curves.
It suits interface typography, product and app branding, and general-purpose communication where clarity is the priority. The clean, open shapes also work well for signage and headings, while the steady paragraph color makes it comfortable for short-to-medium editorial text.
The overall tone is neutral and modern, projecting clarity and practicality more than personality. Its restrained geometry and steady spacing give it a quietly technical, system-like feel that stays out of the way in longer text.
The design appears intended as a versatile, modern workhorse sans: simple construction, consistent curves, and predictable letterforms aimed at dependable readability across many contexts without drawing attention to itself.
Uppercase forms are straightforward and slightly wide-feeling, with round letters (O, Q) reading very circular and the Q using a small, clean tail. The lowercase maintains a consistent, contemporary construction with minimal quirks, supporting a calm texture in paragraphs and UI-like strings.