Sans Normal Arbuk 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, brand system, modern, neutral, clean, friendly, functional, everyday legibility, neutral branding, clear ui, modern utility, typographic consistency, open apertures, rounded terminals, geometric, even color, airy spacing.
A clean sans with softly geometric construction and rounded curves that stay consistent across the set. Strokes are even and calm, with smooth joins and minimal modulation, producing a stable, uniform texture in text. Counters are generous and apertures are open, while the overall proportions feel a bit expansive, giving letters room to breathe. Numerals follow the same straightforward geometry, reading clearly with smooth curves and simple diagonals.
This design suits UI copy and product interfaces where clean, predictable letterforms help readability. It also works well for editorial layouts, presentations, and general-purpose branding that needs a contemporary sans without strong stylistic bias. The open shapes and even texture make it a solid option for larger blocks of text as well as headings.
The tone is modern and neutral with a mild warmth coming from the rounded shapes and open forms. It feels practical and approachable rather than technical or decorative, aiming for clarity and ease in everyday reading.
The likely intention is to provide a versatile, modern sans optimized for clarity and consistency across many contexts. Its restrained details and geometric-leaning forms suggest a focus on neutrality, legibility, and dependable typographic color rather than expressive display character.
The rhythm in the sample text is steady and uncluttered, with consistent spacing and clear differentiation between similar forms. Round letters (like C/O) appear based on near-circular bowls, while straight-sided letters keep crisp, simple structure without sharp stylistic quirks.